John Mills

Chief Marketing Officer

John Mills joined the South Bay Equity Lending team in 2015 as the Chief Marketing Officer and a partner.  John’s role at SBEL involves brand management, marketing, strategic planning, sales management, recruiting and human resources.

Prior to joining South Bay Equity Lending, John was a senior executive with the surf apparel industry leader Quiksilver. He worked at Quik for 23 years and held the title of Senior Vice President, leading the Quiksilver sales organization in North America.

John graduated with distinction from the University of Wisconsin earning a Bachelor in Business Administration degree with a Marketing Major.

The Mills family lives in Palos Verdes Estates.

John stays active by running and hitting the gym as well as playing basketball, golf & tennis.

In addition to participating in sports, John is an avid fan of the Lakers, Dodgers, Packers, the University of Notre Dame and his alma mater Wisconsin Badgers.

John is the President of Los Angeles Chapter of the Wisconsin Alumni Association. With 5800 graduates in the LA area, this position provides the opportunity for John to keep the local alumni connected with each other and to their great university.

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