John Mills

Chief Marketing Officer

John Mills joined the South Bay Equity Lending team in 2015 as the Chief Marketing Officer.  John’s role at SBEL involves brand management, marketing, strategic planning, sales management, recruiting and human resources.

Prior to joining South Bay Equity Lending, John was a senior executive with the surf apparel manufacturer Quiksilver. He worked at publicly traded (NYSE) Quiksilver for 24 years and held the title of Senior Vice President, leading the Quiksilver sales organization in North America.

John graduated with distinction from the University of Wisconsin earning a Bachelor’s degree in Business Administration with a Marketing Major.

The Mills family lives in Palos Verdes Estates.

John likes to stay active by running, playing basketball, golf & tennis as well as hitting the gym.

In addition to participating in sports, John is an avid fan of the Lakers, Packers, Dodgers, the University of Notre Dame and his alma mater Wisconsin Badgers.

John is the President of Los Angeles Chapter of the Wisconsin Alumni Association. With 5800 graduates in the LA area, this position provides the opportunity for John to keep the local alumni connected with each other and to their great university.

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